Banks more positively viewed than telecoms, insurance groups across social media spectrum
SOUTH Africa’s banks have overtaken insurers, retailers and telecoms companies in positive social media sentiment to become the country’s most-liked industry, while TymeBank is viewed as the most affordable among them, a survey has found. DataEQ’s annual South African Banking Index tracked more than 4 million social media posts about African Bank, Absa, Capitec Bank, Discovery Bank, FNB, Nedbank, Standard Bank and TymeBank, between September 1, 2021, and August 31, 2022. “Having followed an upward post-pandemic trajectory, the banking industry’s net sentiment improved most significantly over the past year, shooting up from -7.5% in 2021 to 9.4% in 2022,” DataEQ head of client service Sarah Lamb said yesterday. The sharp improvement saw the banks climb to first place in the cross- industry Net Sentiment comparison, suggesting South Africans had a…