It was director Ridley Scott who introduced the idea of the Macintosh to the world. His iconic commercial, 1984, written by Steve Hayden, Lee Clow and Brent Thomas, was quickly acclaimed as a masterpiece, representing the Mac as a revolutionary product that could save humanity from conformity.
With more than a nod to George Orwell’s classic novel of the same name, and aired during a Super Bowl break on 22 January 1984, it made consumers sit up and take notice. Within 100 days, this $1 million, 60-second ad helped Apple sell 72,000 Macs. But even then, no-one could have foreseen how much of a blockbuster the Mac would become.
The computer had been in development for quite some time. In 1979, Jef Raskin, who had joined Apple the previous year…