SEMA Magazine

The 2025 SEMA Show once again proved why it stands as the automotive aftermarket’s premier global event. With more than 2,300 exhibiting brands, 153,000-plus participants from 140 countries, and the strongest OEM presence in years, the Show reaffirmed its role as the industry’s central hub for performance, innovation and culture. Every segment of the market was represented, as tens of thousands of buyers explored emerging trends, new technologies and the world’s largest automotive New Products Showcase. From ADAS and alternative-propulsion systems to cutting-edge custom builds, innovation filled every hall. More than 2,800 media professionals captured and shared the excitement worldwide. The Show’s consumer-facing elements were equally exciting. SEMA Show Friday welcomed more than 10,000 enthusiasts, with thousands more participating in the SEMA Cruise and SEMA Fest, which again blended car…

SEMA is keeping its foot on the gas on the most important policy issue facing the aftermarket industry today: ensuring industry businesses have the information they need to properly calibrate the advanced driver assistance systems (ADAS) of a vehicle after it has been modified. For anyone who manufactures, sells or installs parts that modify a vehicle’s ride height or profile, this directly impacts you and your business. SEMA members recently traveled to our nation’s capital for a full day of meetings with lawmakers and congressional staff to discuss the current information barriers surrounding ADAS and the need for Congress to pass a bill that ensures the aftermarket has the necessary information to properly calibrate vehicles that have been customized or modified. Aftermarket businesses manufacture, sell, install and service a wide…

Throughout four dynamic days in Las Vegas, November 4–7, the annual SEMA Show reiterated its role as the automotive aftermarket’s premier business event. With 150,000 industry professionals, 2,300 exhibiting brands—including 500 first-time participants—and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth. “The SEMA Show stands as the global hub for automotive innovation and commerce,” said SEMA CEO Mike Spagnola. “It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide.” Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million…

The SEMA Show represents many things to exhibitors, attendees and media. It’s about business connections; eye-popping vehicle builds and activations; new ideas; demonstrations; and education. But most of all, the Show is about people: passionate individuals whose talent, dedication and innovation make the specialty-equipment industry the exciting $327-billion powerhouse that it is. There are, of course, standouts among the crowd—those who create smart new products, build spectacular project vehicles and raise the bar for trade professionals through their service and achievements. Throughout Show Week, SEMA spotlights such individuals through a series of awards programs. The following pages recap the Show’s numerous awardees, from those announced at the Industry Honors ceremonies, Thursday night, November 6, to the many other awards bestowed throughout SEMA Week. “SEMA proudly congratulates all our 2025 SEMA…

Aftermarket companies drive the industry forward with their innovative ingenuity. By directing their out-of-the-box thinking toward creating new parts and tools, they expand the market into different avenues, making it diverse, strong and awesome. SEMA celebrates this innovation and highlights the greatest strides made at the 2025 SEMA Show with the New Product Awards. These new products are divided into 15 categories and are judged for their innovation, manufacturing quality, consumer appeal, marketability and even packaging. These products will go on to shape the aftermarket landscape and, hopefully, inspire new, creative and practical parts and accessories while continuing to drive ingenuity. For now, however, here are the 15 New Product Award category winners. CATEGORY: BEST CAR CARE & PROTECTION PRODUCT WINNER NGENCO USA–PPS NGENCO PAINT PROTECTION SPRAY NGenco Peelable Paint Protection…

Discerning emerging trends isn’t always easy. New concepts and innovations sometimes require reading between the lines to understand their full significance. At an event like the SEMA Show, you can find thousands of ideas throughout the Las Vegas Convention Center, many representing underlying themes birthed at the Show. That’s the beauty of SEMA. It’s so grand and diverse in scope that it offers multiple perspectives on the trends sweeping the industry. Innovative builds, inventive marketing strategies, new product designs—these are just some of the trend indicators you might pick up on. But the Show’s breadth and excitement can also pull you in multiple directions. It’s sometimes hard to take it all in. In case you missed some of the noteworthy trends hitting the 2025 Show floor, we have you covered.…