San Francisco: As several advertisers pause spending on Twitter, GroupM, part of WPP which is the world’s biggest ad company, is telling its clients that buying ads on the platform is now a “high-risk” venture.
According to Platformer, GroupM with $60 billion (about R1 trillion) in annual media spend is concerned about Elon Musk’s Twitter takeover.
“Given the recent senior departures in key operational areas (specifically Security, Trust & Safety, Compliance), GroupM have updated Twitter’s brand safety guidance to high risk,” the company said.
GroupM works with companies like Google, L’Oreal, Bayer, Nestle, Unilever, Coke and Mars. | IANS…