FOR THE past few years, a new type of influencer (definition: a person with the ability to influence how others behave because they have built a reputation based on their knowledge and expertise, generally on social media platforms) has emerged. They are called finfluencers; and as the name suggests, these individuals focus on the niche area of personal finance, investing, and creating personal wealth.
Within this finfluencer social media world, there are also different subsets of individuals that focus on investing, the F.I.R.E (financially independent, retire early) movement, the debt-free community, investing in real estate, frugality, and living sustainably.
Most finfluencers started out on YouTube where they post videos, however, platforms such as Instagram and TikTok have also seen an increase in people posting financially-related content. These finfluencers range…