In a decision that has left the nation reeling, Bokomo, the beloved producer of Maltabella, has announced the discontinuation of its iconic breakfast product.
The news has resonated deeply across South Africa, where generations have relied on Maltabella as a wholesome morning staple, often enjoyed warm with a drizzle of syrup and a sprinkling of cinnamon.
The news comes after one fan of the dish Siphesihle enquired with the brand through an Instagram direct message if it has been discontinued because she could not find it on the shelves.
In its response, the brand said: “Yes, the product has been discontinued.”
First introduced in the 1960s, Maltabella became synonymous with childhood memories.
The product, made from finely milled sorghum, was not just a meal; it was a tradition, serving as…
