Photos: Shutterstock, Stocksy, Rex Features I am delighted to report that hygge – the Scandinavian trend for swaddling yourself in smug, lighting some scented cashmere and never leaving the house – is over, according to various sources (none of which credited me as being instrumental in its downfall, though you may remember I penned a stout repudiation of hygge at the end of last year, based on it being the Enemy of Glamour, also: farty).
ANYWAY. Hygge’s been replaced by ‘lagom’, which is Swedish for ‘just the right amount’ or ‘life, moderately lived’, a notion that’ll start annoying me as much as hygge, which is why I’m counterattacking by launching my own semi-spiritual Scandinavian lifestyle-in-a-word. Allow me to introduce you to ‘blopp’, a gentle revolution in a single word, one…
