At the start of the 2024/25 season, Canada’s retail ski scene looked bleak. The past three winters of enduring rapid mood swings brought on by COVID-19, extremely fickle weather and high interest rates produced a glut of unsold inventory.
During the pandemic, self-propelled sports like cycling and backcountry skiing experienced meteoric growth. Supply couldn’t keep up with demand, as masked legions of outdoor enthusiasts lined up to pick away at barren shelves. Manufacturers and retailers alike looked at those growth statistics and somehow thought the absorption rates would extend into the next two or three years. Future orders were based not on sales in 2018 or 2019, but on the pandemic-fuelled heyday.
Shortly after Labour Day last season, Environment Canada issued a bleak weather forecast for the upcoming winter, which…