South Africans celebrate Heritage Day as a moment of pride in our languages, rituals, music, cuisine, and sacred sites. But there is a tougher economic truth we cannot ignore: our arts, heritage, and creative industries remain underperforming assets.
Globally, culture is big business. The creative economy already generates $2.25 trillion (about R38 trillion) annually and accounts for nearly 30 million jobs worldwide, according to Unesco. Yet South Africa’s creative industries contribute just under 3% of GDP – far behind their potential. The question for policymakers, investors, and business leaders this Heritage Day is simple: how do we unlock the value of our cultural wealth and convert it into revenue, jobs, and competitive brand power?
Lessons from Global Case Studies
n South Korea’s K-wave (Hallyu): In the early 2000s, South Korea…
